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2025 Theme - "Power for Good".

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The theme of Power for Good has come about following consultation with teachers and pupils by the Anti-Bullying Alliance which coordinates Anti-Bullying Week every year in England, Wales and Northern Ireland. Teachers and children wanted a theme that empowered them to do something positive to counter the harm and hurt that bullying causes.

Following the success of the campaign in 2024 – when over 80% of schools marked the week, reaching over 7.5 million children and young people – this year, we’ll empower children and young people to use their Power for Good to speak out, support others, and build a world where kindness wins.​